Blazing new trails, these companies believe in the vision of a pan-Asia Pacific organization and the promise to promote commerce and knowledge sharing between Asia Pacific companies and those in the West.


A group of companies understood the potential and the need for the Glocalization Organization of Asia Pacific (GoAP). These companies are the early adopters.

For their vision and commitment, these companies are conferred the status of Founding Members.



Steve Chu is a veteran in the localization industry with 20 years of diversified management experience in general management, sales, marketing, and operations. With significant international business experience in Asia, the United States, and Europe, Steve founded the Glocalization Organization of Asia Pacific (GoAP) with a simple belief–that there is nothing more powerful than an idea whose time has come. And that idea is GoAP.

After spending more than a decade in the financial communications industry managing Asia operations, US operations, technology, product development, and marketing, Steve is the founder and President of Treehouse Strategy with the purpose of using big data and business analytics to drive business growth and help companies get to the next level.

Through Treehouse Strategy, Steve and his associates as well as partners have helped their clients develop their sales and marketing strategies, develop new customers, expand into new markets, streamline operations, as well as implement business and technology solutions.

Steve received his B.A. from Columbia University and his M.A. in communication from Iowa State University.

Founding Member Companies